Color Coordinated Business Branding

Image is a vital factor in any business branding effort. Colour is part of the process of building an image. If you might notice, several top businesses are recognized by their distinct colours. Therefore, you need to realize the potential impact that carefully choosing the colour to use as part of your brand strategy will help establish your company's image amongst consumers.

Importance of Colour

Although it might seem trivial, colour affects the memory recalls of consumers on your product or company overall. When they think of a certain colour similar to the ones used by your company brand, then they will easily associate that colour with your product. The presence of colour will then stimulate one's senses and sending message signals without having to initiate a communicative pattern.

Now that you know the role that colour plays in your brand strategy, the next big dilemma is choosing the colour to use. However, even this one shouldn't be as difficult provided that you have clearly set out the guidelines and vision you have for the company. Once you have chosen the colour, you must then use that in all of your business promotional materials to further enhance the prominence of the colour in association with your company and its products or services.

Each colour has its universal meaning that you must take into account before using them in your business branding efforts. Here are basic colours to consider:

Blue

The colour blue, universally speaking, is a well-liked colour. It exudes a feeling of trustworthy, responsibility, and security. That is why blue is also commonly used in the business industry because it is not only pleasant to look at, but it exudes a positive vibe as it is a colour associated with the sea and sky. The message of stability conveyed by the use of this colour builds up trust among individuals working within an institution.

Red

Another popular colour used in several brand of company. The colour red stimulates your senses rapidly; hence it is an attention grabbing colour that creates the impression of being aggressive and energetic. This colour is utilized by businesses who want to evoke emotion and quick response from potential customers. Fast food chains typically use the colour red because it exhibits a hot, burning and intensify attitude.

Green

In terms of its universal meaning, green connotes health and serenity. But the meaning can differ though according to the shades of green used. Lighter shades of green produce a calming effect while darker ones exude wealth and prestige.

Yellow

This is a colour closely associated with the sun. Therefore, it is a colour that you might want to use if you want to establish a positive message of optimism and warmth. There are also varying shades for this colour but their meaning ranges from creating motivation to producing positive energy. Bright yellows effectively capture the eyes, so you might want to use this colour for displays and you can get people's attention, which is the first step in every purchase process.

Black

This is a classic choice of colour for a business brand. Aside from that, it also connotes a bold, powerful, and sophisticated persona. Therefore, this colour is quite common for expensive products or most sophisticated gadgets.

White

As always, white signifies simplicity and purity. Because any white object produce a certain level of brightness, it is good for use on signages. The same with black, it also helps you achieve a professional and powerful image. This colour is best associated with products relating to health and sanitary care.

Use all these pointers when choosing a colour for use on your business branding strategy and you will be able to produce more impact on your marketing campaigns.